Cinema United Raises Concerns Over Netflix-Warner Bros Merger

Feb 7, 2026, 2:22 AM
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Cinema United, a prominent trade organization representing the interests of film exhibitors, has publicly expressed its reservations about the potential merger between Netflix and Warner Bros. Discovery. In remarks submitted to the Senate antitrust subcommittee, the organization stated that if Netflix successfully acquires Warner Bros., the consequences would be both economically and culturally detrimental to the film industry.
The proposed merger has gained significant attention as Netflix aims to expand its influence in the entertainment sector by acquiring Warner Bros. Discovery's streaming and studio assets. This acquisition would include major franchises and platforms such as HBO, DC Studios, and the Warner Bros. Pictures film library, valued at approximately $72 billion.
Cinema United's concerns center around the implications of such a merger for competition within the industry. The organization argues that the consolidation of two major players could lead to a reduction in the variety of films produced and distributed, ultimately affecting consumers' access to diverse content. They highlight the risk that a merged entity might prioritize streaming over theatrical releases, further marginalizing traditional cinema venues.
The merger's critics, including Cinema United, have pointed out that combining Netflix and Warner Bros. would create a dominant player that could control nearly half of the subscription video-on-demand market. This level of market power raises significant antitrust concerns, as it could stifle competition and innovation in the entertainment sector.
In its submission to the Senate, Cinema United emphasized the importance of maintaining a competitive landscape that supports various distribution methods, including theatrical releases. The organization warned that the merger could accelerate the industry's ongoing shift towards streaming, a trend that may ultimately harm movie theaters and the cultural fabric they represent.
Paramount Skydance, a rival in the bidding process for Warner Bros. Discovery, echoed these sentiments, arguing that a Netflix-Warner Bros. merger could face greater regulatory scrutiny due to its potential impact on competition. The company has proposed an alternative all-cash bid, asserting that its acquisition would be more beneficial for the industry and less likely to trigger antitrust concerns.
As the Senate antitrust subcommittee prepares to review the merger, the dialogue surrounding its implications continues to evolve. Cinema United's remarks highlight a broader concern among industry stakeholders about the future of cinema in an increasingly consolidated market.
The outcome of this merger is likely to have profound implications not only for the companies involved but also for the entire entertainment landscape. Stakeholders across the industry are closely monitoring developments, with many advocating for a system that promotes diversity and competition rather than consolidation.
In conclusion, Cinema United's position on the Netflix-Warner Bros. merger underscores the significant challenges facing the film industry today. As streaming services grow in prominence, the need for a balanced approach to competition and content distribution becomes increasingly critical.

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