UK Financial Firms to Ramp Up Hiring for Ethical AI Experts by 2026

Jan 26, 2026, 2:24 AM

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In response to growing concerns over the ethical implications of artificial intelligence (AI), British banks and financial firms are planning to significantly increase their hiring of experts in behavioral science and psychology by 2026. This shift aims to ensure that AI technologies are utilized responsibly and effectively within the financial sector.

The initiative comes on the heels of one of the most challenging years for hiring in the financial services sector since the 2008 financial crisis. A recent survey conducted by KPMG UK revealed that approximately 55% of financial firms intend to boost their hiring efforts this year, with a notable focus on technology roles.

KPMG's survey, which involved 150 leaders in UK financial services, highlighted that more than half of the firms planning to recruit are specifically seeking individuals with AI skills. Leanne Allen, head of AI advisory at KPMG, emphasized a noticeable shift in focus among financial firms from merely adopting AI technology to understanding how it is used by employees.

The demand for ethical AI expertise is driven by various factors, including the need to address potential job displacement fears and enhance operational efficiency. Allen noted that many workers are now being evaluated based on their AI usage, creating pressure to adopt these technologies in their daily tasks.

Moreover, incidents such as the recent "AI hallucination" involving Microsoft Copilot, which led to a significant miscommunication in law enforcement, underscore the necessity for firms to manage human behavioral risks associated with AI deployment. This highlights the critical nature of hiring professionals who can navigate the ethical landscape of AI applications in finance, ensuring that technology complements human expertise rather than undermining it.

The broader AI landscape is evolving rapidly. By 2026, statistics indicate that 77% of companies are either using or exploring AI integration in their operations, with 83% identifying it as a top priority. The anticipated economic impact of AI is substantial, projected to contribute $15.7 trillion to the global economy by 2030. As organizations increasingly rely on AI for competitive advantage, the job market for AI-related positions is expected to grow significantly.

In the financial sector, the focus on ethical AI is becoming paramount. Karim Haji, head of financial services at KPMG UK, stated that AI is now integral to hiring decisions, shaping who firms choose to employ as they adapt to the digital transformation. Firms are not only looking for technical skills but also for those who can address the ethical challenges presented by AI systems, fostering a workplace culture that prioritizes responsible technology use.

As the UK finance industry prepares for this hiring surge, it is crucial for organizations to establish robust frameworks for AI governance. Effective governance ensures that AI technologies are developed and deployed in a manner that is safe, fair, and compliant with emerging regulations, such as the European Union's AI Act. This legal framework aims to create trustworthy AI systems while addressing the risks associated with AI technologies.

The push for ethical AI experts reflects a broader trend across industries as businesses recognize the importance of aligning AI strategies with ethical considerations. By prioritizing the recruitment of professionals skilled in behavioral science and psychology, UK financial firms aim to mitigate risks and enhance the overall effectiveness of AI applications.

In conclusion, the anticipated hiring boom in 2026 signifies a critical evolution in the UK finance sector, as firms seek to balance technological advancement with ethical responsibility. The integration of behavioral science expertise into AI initiatives is not only a strategic move but also a necessary step toward ensuring that AI serves as a positive force within the industry.

This proactive approach positions UK financial firms at the forefront of ethical AI practices, ultimately fostering trust and innovation in a rapidly changing technological landscape.

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