Trump Pushes for Return to Pre-NIL Era in College Sports

Mar 9, 2026, 2:56 AM
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President Trump has called for a return to the pre-NIL era in college athletics, expressing his intentions to re-implement previous policies through a second executive order. "I'd like to go exactly back to what we had and ram it through a court," he stated during a recent roundtable discussion at the White House attended by sports and business leaders.
The meeting, which extended beyond its scheduled time, saw Trump criticizing both the courts and congressional Democrats, blaming them for the current state of college athletics. He described court decisions, particularly the Supreme Court's unanimous ruling in the NCAA v. Alston case, as detrimental to the integrity of college sports. This ruling paved the way for the unregulated athlete compensation landscape seen today, which Trump believes has "destroyed" college athletics.
Trump's upcoming executive order aims to be "more comprehensive" than previous efforts, seeking to stabilize the college sports landscape by rolling back athlete compensation policies established under the NIL (Name, Image, Likeness) framework. His expectation is that the order will face legal challenges but that favorable rulings may eventually emerge from sympathetic judges.
During the meeting, various college sports leaders voiced their concerns about the financial implications of the current state of affairs. Notre Dame athletic director Pete Bevacqua warned that college football has become a "runaway financial train," consuming resources that could support other sports. ACC commissioner Jim Phillips echoed these sentiments, stating, "Lawsuits are killing us," and highlighting the ease with which rules can be contested in court.
Despite Trump's push, many college athletics leaders appeared divided on how to proceed. While some expressed a desire for legal reforms and fiscal stability, others noted the challenges posed by the current environment, including skyrocketing player salaries and an increasing number of legal threats. The meeting lacked representation from current athletes, which drew criticism from some attendees who felt that their voices were essential in these discussions.
Amidst the turbulence in college sports, a bipartisan effort was brewing a mile away at the US Capitol. Senators Maria Cantwell (D-Wash.) and Eric Schmitt (R-Mo.) were working on a bill to amend the Sports Broadcasting Act of 1961, which would allow college conferences to consolidate and sell media rights, potentially increasing revenue streams for college athletics. This effort reflects a growing recognition of the need for legislative action to address the complexities facing college sports today.
While Trump urged lawmakers to expedite negotiations on federal legislation related to college sports, he expressed skepticism about the likelihood of success, citing the unpredictable nature of Congress. The SCORE Act, a Republican-backed initiative designed to grant the NCAA and its conferences antitrust protections, is currently facing hurdles in the Senate. Even if it passes the House, it is expected to encounter significant challenges, particularly from Democrats who are concerned about empowering athletic conferences at the expense of athlete rights.
In light of these developments, the future of college sports remains uncertain. The push to revert to pre-NIL policies may reignite debates about athlete compensation and the overall governance of college athletics, with Trump’s executive order poised to be a pivotal moment in this ongoing struggle. The coming weeks will be critical as stakeholders in both the legislative and athletic arenas navigate the complexities of these issues and seek a path forward that balances tradition with the evolving landscape of college sports.

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