New Xbox CEO Asha Sharma Addresses AI Concerns Amid Leadership Change

Feb 22, 2026, 2:22 AM
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Microsoft's newly appointed gaming CEO, Asha Sharma, has addressed concerns regarding her background in artificial intelligence (AI) and her absence of prior experience in the gaming industry. This marks her first major interview following her appointment, which was part of a significant reshuffle in Microsoft's gaming division that also saw the retirement of long-time Xbox chief Phil Spencer.
In a conversation with Variety, Sharma shared her vision for Xbox, which includes a focus on "great games," a commitment to "the return of Xbox," and a dedication to shaping "the future of play." She defined great games as those that possess "deep emotional resonance," highlighting the narrative-driven game Firewatch as an example of the type of storytelling she values.
Sharma acknowledged her learning curve as she steps into the gaming community, stating that she views herself as a "platform builder." She aims to gain the trust of both players and developers during her tenure.
A key issue raised by fans was the potential role of AI in future Xbox titles, given Sharma's background leading Microsoft's CoreAI product development. In response, she asserted that she has "no tolerance for bad AI," asserting that while AI has historically been a component of gaming, the heart of great storytelling will always stem from human creativity.
In her initial message to Xbox staff, Sharma emphasized that she would not pursue short-term efficiency at the expense of quality, vowing to avoid inundating the gaming ecosystem with "soulless AI slop." She reiterated that games should be crafted as art, integrating innovative technology while maintaining a human touch.
Sharma's previous roles, including significant positions at Meta and Instacart, have raised questions about her suitability for the gaming industry. However, she is committed to engaging with the gaming community to understand their needs and preferences better. Her approach is grounded in consistency and trust, aiming to demonstrate her dedication to improving the Xbox experience over time.
Phil Spencer, in his farewell message, expressed confidence in Sharma's ability to lead the gaming division, praising her curiosity and commitment to understanding players and creators.
Looking ahead, Sharma hinted at an upcoming announcement during the Game Developers Conference (GDC) next month, as well as a major Xbox Games Showcase later in the spring. These events are anticipated to provide clarity on the future direction of Xbox under her leadership.
As the gaming community watches closely, Sharma's leadership could signal a new era for Xbox, one that balances technological innovation with a commitment to storytelling and player engagement.

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