Beginning in the 2025-26 NBA season, Amazon Prime Video will play a pivotal role in broadcasting NBA games, including significant playoff and play-in matchups.This new partnership is part of a broader media rights agreement that aims to expand the reach of NBA games to a global audience, including fans in countries such as Mexico, Brazil, France, Italy, and Germany.
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nba.comadvertising.amazon.comOne of the most exciting aspects of this agreement is that Prime Video will exclusively stream all six games of the SoFi NBA Play-In Tournament.This tournament is crucial as it determines the final playoff spots, adding a layer of intensity and excitement for fans.The specific play-in games available on Prime Video will include matchups such as the Charlotte Hornets vs Miami Heat and the Phoenix Suns vs Portland Trail Blazers, among others, scheduled for mid-April 2025.
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advertising.amazon.comgamereactor.euDuring the playoff season, Prime Video will stream approximately one-third of the games in the first and second rounds each year.This includes the critical matchups that can determine which teams advance deeper into the postseason.Notably, Prime Video will also air one of the two Conference Finals series every other year, beginning with the 2026-27 season, thereby ensuring it offers extensive playoff coverage to subscribers.
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nba.comadvertising.amazon.comThe expanded reach of NBA games is designed to maximize accessibility for fans.Starting with the 2025-26 season, Prime Video will become a central hub for basketball content, complementing its existing sports offerings, which include NFL and UEFA Champions League matches.This strategic positioning indicates Amazon's commitment to providing diverse sports programming to its subscribers, making it an attractive platform for sports enthusiasts.
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advertising.amazon.compr.nba.comIn addition to live game coverage, Prime Video will also include pregame, postgame, and halftime shows, which will enhance the viewing experience for fans by providing comprehensive coverage of the games.The service aims to innovate how basketball is presented to viewers, leveraging its technological capabilities to enhance the fan experience.
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advertising.amazon.compr.nba.comThe NBA's partnership with Amazon reflects a significant shift in how sports content is distributed, as traditional broadcasting models evolve to meet the demands of digital viewers.NBA Commissioner Adam Silver emphasized the importance of this transition, noting that the partnership aligns perfectly with the league's global aspirations and the growing interest in basketball worldwide.
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nba.comadvertising.amazon.comFor fans looking for the full NBA experience, the NBA League Pass will remain a viable option.This subscription service allows users to access every game, including those not covered by Prime Video.As part of the new agreement, Prime Video will serve as a gateway for accessing NBA League Pass, allowing subscribers to enjoy a comprehensive range of basketball content without needing multiple subscriptions.
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advertising.amazon.comgamereactor.euIn summary, Amazon Prime Video is set to transform how NBA fans engage with the sport.By streaming key play-in and playoff games, alongside a robust lineup of regular-season matchups, the platform aims to cater to the growing appetite for basketball content globally.With its innovative approach and commitment to enhancing the viewing experience, Prime Video is poised to become a major player in the sports broadcasting landscape.
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nba.compr.nba.comAs the 2025 season approaches, basketball fans can look forward to a richer, more accessible way to enjoy their favorite games through Prime Video, marking a new chapter in the NBA's broadcasting history.
