The Consumer Electronics Show (CES) in Las Vegas is set to enhance its entertainment profile this year, marking a significant shift in focus for the tech confab.Traditionally known for showcasing gadgets and technology, CES is now partnering with the Cannes Marché du Film, bringing together major players in the entertainment industry, including Netflix, Disney, and Amazon, to discuss the future of media and technology.
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deadline.comThis year's event comes at a time when the entertainment community is closely monitoring developments in technology, especially as it coincides with the busy film festival season, including Sundance and the Golden Globes.The partnership with Cannes signifies a commitment to integrating film and technology, reflecting the industry's evolving landscape as companies seek to adapt to new consumer demands and technological advancements.
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deadline.comNetflix, which has historically maintained a low profile at CES, is expanding its presence this year.The company will host a "speakeasy" happy hour event, signaling its shift towards a more active role in the tech space.This change is part of Netflix's broader strategy to embrace advertising and engage more directly with the tech community, especially following its recent proposal to acquire Warner Bros.Discovery's studios and streaming division for $82.7 billion.
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deadline.comAmazon is also making headlines at CES with its revamped Fire TV interface, designed to streamline the user experience and reduce the time viewers spend searching for content.The new interface aims to be cleaner and faster, allowing users to access movies, TV shows, and live content more efficiently.This update is part of Amazon's broader strategy to enhance its sports advertising business, which has grown significantly in recent years, particularly with upcoming events like the NBA conference finals.
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nz.news.yahoo.comdegonline.orgThe presence of major companies at CES underscores the importance of the event as a platform for networking and deal-making in the advertising sector.Executives from various media companies, including Fox Corp.and NBCUniversal, are expected to engage in discussions about the future of advertising in a tech-driven landscape.Disney is also hosting a "tech and data showcase," further emphasizing the convergence of technology and entertainment at this year's show.
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deadline.comIn addition to the focus on advertising and content delivery, CES will feature discussions on the implications of artificial intelligence (AI) in the entertainment industry.The event will showcase new AI-driven products and innovations, with industry analysts predicting that the advancements in AI will significantly impact how content is created and consumed.Jensen Huang, CEO of Nvidia, is set to deliver a keynote address, highlighting the transformative potential of AI in various sectors, including entertainment.
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deadline.comAs the entertainment industry grapples with these technological changes, unions like SAG-AFTRA are recalibrating their strategies.While the union has prioritized its presence at CES in previous years, it plans to focus on other opportunities later in the year, particularly as contract negotiations with studios and streamers approach.The outcome of these negotiations could have significant implications for the future of work in Hollywood, especially as technology continues to reshape the landscape.
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deadline.comOverall, CES 2026 promises to be a pivotal moment for the intersection of technology and entertainment.With major players like Netflix, Amazon, and Disney actively participating, the event is set to showcase the latest innovations while addressing the challenges and opportunities that lie ahead in the rapidly evolving media landscape.As the lines between technology and entertainment continue to blur, CES is positioning itself as a key venue for shaping the future of both industries.
